“We are putting the G into Luxury!”
G-LUXE is Gloria’s boutique hotel brand. This brand combines ‘Gloria’ and ‘Green’ hospitality concepts with the feel of an art ‘Gallery’, and fuses these elements into a deluxe boutique hotel … G-LUXE.
All G-LUXE are high-end boutique hotels with uniquely individualistic charm. Set in an exclusive and intimate environment they combine sustainable environmental hotel practices with a wide variety of artistic reproductions that are visibly integrated into each hotel. As a result, the G-LUXE brand creates a luxurious, yet warm atmosphere for those seeking a touch of difference and turns a simple hotel stay into a truly unique and memorable experience.
Building on the belief that no two hotels should be similar, the G-LUXE brand will never be boxed into standards except for the delivery of its highly personalized services and the artful display of the hotel’s individualism.
The first G-LUXE, with 90 luxurious rooms and suites, opened in Shanghai at the beginning of 2013. The next G-LUXE will be opening soon in Xinchang, Zhejiang.
Luxury…with a capital G!