Under the management of Gloria Hotels & Resorts, there are five distinct brands - namely Gloria Grand Hotels, Gloria Plaza Hotels, Gloria Resorts, The Merlin and GtEL.

The Merlin

The Merlin

Our latest brand, which was recently launched, is a high-end boutique hotel concept with unique characteristics and an exclusive atmosphere. In accordance with the name of the great wizard, the Merlin brand creates a magic and intimate experience for those seeking luxury and highly personalized services. With no two hotels sharing a similar look and feel, the Merlin brand will never be boxed into standards except for the delivery of its ‘magical’ services.

The first Merlin property, with 90 luxurious rooms and suites, will open in Shanghai in the first quarter of 2012.